Brand identity of a wellness and consciousness center based in Bogota, Colombia.
The symmetrical logo design is a combination of a Lotto flower and a body in a meditation position reflecting the awakening processes using tools such as psychology, yoga, and permaculture.
The font Comfortaa is perfectly rounded and shows a feeling of kindness, relaxation, and fluency.
The colors were chosen inspired by the Chakras' colors. In one side yellow, green and blue represent peace, and in the other side orange and red represent strength.